Bestselling Author of F*ck Your Feelings
What(ever) It Takes
Publish Date April 6, 2027
Learn the behaviors that create consistent execution under pressure.
What(ever) It Takes: 10 Steps to Win the Mental Game in Sports and Business is a practical guide to building cultures of consistent execution. In a business environment where strategy is abundant but follow-through is scarce, organizations need leaders and teams who can perform reliably under pressure, adapt to change, and maintain high standards regardless of circumstances.
Through a proven framework rooted in neuroscience, behavioral psychology, and elite-performance principles, Ryan Munsey teaches readers how to strengthen accountability, improve decision-making, increase resilience, and develop the habits and behaviors that drive sustainable results. The book helps organizations create a common language around ownership, execution, and performance—equipping employees at every level to align their actions with the standards and outcomes the business demands.
Click your favorite retailer below to pre-order your copy now.
Bigger order, bigger payoff. Stack copies for your team, your locker room, your office — and unlock exclusive bonuses you can't get anywhere else.
Ryan Munsey turns the mental game into a practical, hard-edged system for leaders, athletes, and anyone serious about raising their standards.
"I've spent my life maximizing performance—figuring out how to train smarter, get better, and show up at my best when the pressure is on. Ryan Munsey brings that same mentality to What(ever) It Takes. This is a book for anyone who isn't satisfied with just having potential and wants to learn how to consistently turn it into results."
"Ryan is a master of motivation and mindset! He perfectly captures and defines the qualities and characteristics that separate top performers and the tough 'gritty' individuals from everyone else. As someone who spent 22 years in one of the toughest professions on Earth, I can say without a doubt that Ryan understands, and perfectly puts into words, what it takes to be truly mentally tough!"
"Ryan Munsey has taken lessons from some of the highest performers in sports, business, and the military and transformed them into a practical system for pursuing our potential. What(ever) It Takes reminds us that success isn't about motivation. It's about alignment, preparation, discipline, and the behaviors we consistently repeat. This book will challenge you to raise your standards, remove the interference standing in your way, and relentlessly pursue the person you are capable of becoming."