Bestselling Author of F*ck Your Feelings
What(ever) It Takes
10 Steps to Win the Mental Game in Sports and Business.
Publish Date April 6, 2027
10 Steps to Win the Mental Game in Sports and Business.
Learn the behaviors that create consistent execution under pressure.
What(ever) It Takes is a practical guide to building cultures of consistent execution. In a business environment where strategy is abundant but follow-through is scarce, organizations need leaders and teams who can perform reliably under pressure, adapt to change, and maintain high standards regardless of circumstances.
Through a proven framework rooted in neuroscience, behavioral psychology, and elite-performance principles, Ryan Munsey teaches readers how to strengthen accountability, improve decision-making, increase resilience, and develop the habits and behaviors that drive sustainable results. The book helps organizations create a common language around ownership, execution, and performance—equipping employees at every level to align their actions with the standards and outcomes the business demands.
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Ryan Munsey turns the mental game into a practical, hard-edged system for leaders, athletes, and anyone serious about raising their standards.
"Ryan Munsey has been my go-to advisor for years. This book provides a foolproof plan to elevate your life in every way. It's a must read!"
"Ryan is a master of motivation and mindset! He perfectly captures and defines the qualities and characteristics that separate top performers and the tough 'gritty' individuals from everyone else. As someone who spent 22 years in one of the toughest professions on Earth, I can say without a doubt that Ryan understands, and perfectly puts into words, what it takes to be truly mentally tough!"
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